Power House: Artists, Agents & Managers
Do you need a manager? How do you select one that is right for you? Artist managers develop their clients' talent and careers by supervising, grooming and nurturing them into a marketable commodity. They guide the project choices you make, negotiate deals and build and orchestrate a team to move your career and business forward including publicists, talent agents, booking agents, attorneys and business managers. Key points discussed at this panel include strategies to further your career, finance, marketing, publishing, creating sales demand, touring and personal appearances, merchandising and ancillary markets, endorsements, branding, cross-promotion, internet presence and deal-making. Also addressed are the artist manager's relationship with labels including A&R, distribution and field support, radio and retail, and building from developing stages into a recognized brand. Come meet these heavy weights as they give us insight into their world.