WMC 2011 Schedule Panelist

Cary Vance - Promo Only Promotions

Panelist Schedule:

March 11, 12:30 pm - Room B-211
Cary Vance/VP Promotion – Promo Only Promotions Cary Vance began his Music Industry career in 1985 working at the legendary record shop Vinyl Mania, located on Carmine Street in New York City. In 1986 Vinyl Mania started a record label and Cary promoted all of their early releases. It was there that Cary met Todd Terry and put out one of his first releases, the Freestyle classic; "Why You Wanna Go" by Fascination. In late 1987 Cary moved on to Virgin Records as their head of Dance Promotion. During his 4+ years at the label, Cary helped to create the plans that established artists such as: Paula Abdul, Lenny Kravitz, Inner City, Soul II Soul & Neneh Cherry. While working at Virgin Records Cary Co-Executive Produced the Platinum plus selling LP: SHUT UP AND DANCE, by Paula Abdul. In 1991 Cary decided to start his own Promotion & Marketing company, a few of his early successes included: the Night Crawlers "Push The Feeling On" and Chaka Demus & Pliers "Murder She Wrote". In 1992 Cary decided to team up with Issy Sanchez (who at the time had his own Promotion & Marketing Company) to form Elite Promotions. They had tremendous success with many records including: Captain Hollywood "More and More" and 95S "Whoot There It Is". In 1994 Profile records hired Cary as their Head of Promotion. Run DMC, DJ Quik, Second II None & N2Deep were among the many R&B leaning acts Cary was involved with. On the Dance side 2 Bad Mice "Bombscare" & the Mighty Dub Cats "Magic Carpet Ride" were among his successes. In 1996 Cary moved over to become the Head of Promotion for Robbins Entertainment. After helping the label gain success with hit singles from Rockell "I Fell In Love" & Crush "Jellyhead", Cary was presented with the opportunity to return to Virgin Records. In 1997 Cary returned to Virgin Records where he rose to the position of VP Promotion for the label. Amongst the many artists Cary helped to establish, or re-establish were: The Spice Girls, Janet Jackson, Tina Turner, Lenny Kravitz, Aaliyah, The Rolling Stones, David Bowie, Mariah Carey, Shaggy, Daft Punk, Melanie C, Fatboy Slim & The Basement Jaxx. A few of the accomplishments Cary had at Virgin were helping to make "Try Again" by Aaliyah the first ever Airplay Only single to go #1 on the Billboard Hot 100. Creating the plan for Janet's "All For You" that made it the first single to have every R&R Reporting Mainstream Top 40, Rhythm Top 40 and R&B Radio Station in the country add it in its first week of release. Cary also won the International Dance Music Awards In-House Promoter of The Year Award for 2001. In 2002 Cary left Virgin Records and went on to join the team at Promo Only as their VP Promotion for Promo Only Promotions. Among the numerous artists that Promo Only Promotions has been involved with include: Madonna, Christina Aguilera, Justin Timberlake, Kylie Minogue, Daniel Bedingfield, Lasgo, BT, Paul van Dyk, D.H.T., Freemasons, Cascada, Deborah Cox, David Guetta, Eric Prydz, Gorillaz, P!nk, Hilary Duff, Pussycat Dolls, Afrojack, Martin Solveig, Britney Spears, Katy Perry, Rihanna, Taio Cruz, Edward Maya, Kaskade, Deadmau5, & Lady GaGa. Over the past 8 years Promo Only Promotions has been involved with the promotion & marketing campaigns on over 100 Billboard Hot Dance Airplay chart #1's . At the Annual International Dance Music Awards shows held during the Winter Music Conference. Cary has been honored with the Best Independent Record Promoter Award for the year's 2003, 2004, 2006 & 2007 & 2009 Cary "Mr. Dance" Vance VP Promotion Promo Only Promotions 111 John Street #1815 New York, NY 10038 PH# 212-766-1007 Fax# 212-584-0333