WMC 2011 Schedule Panelist

Panelist Schedule:

Joe Cuello is Senior Vice President of Creative Music Integration for MTV. In this role, Mr. Cuello oversees the integration of music within MTV’s long form programming, working closely with both established and independent artists expanding the connections and opportunities between music and television. Cuello is based at MTV’s Santa Monica offices and reports to Amy Doyle, SVP of MTV Music & Talent. In his current role Cuello has launched several key music initiatives across MTV’s on-air lineup including MTV’s Guest Music Supervisor role, regularly welcoming established artists to score some of the network’s marquee shows (Dashboard Confessional, Mark Hoppus and Travis Barker in “Laguna Beach” and Pete Wentz in “The Hills”). Joe Cuello has also created featured album tie-ins within specific programming (Rogue Wave for “Life of Ryan” and Santogold in the upcoming series “Exiled.”) Prior to this role, Joe Cuello was music supervisor on numerous projects across MTV and VH1. Just some of the shows Cuello served as music supervisor include MTV’s “Pimp My Ride”, “Making the Band”, and “Newlyweds”, and VH1’s “Bands Reunited” working with both signed and unsigned artists and musicians. In addition to his work at MTV, Cuello music supervised films including Pharmhouse Productions’ “Special Ed” and Ambulance Entertainment’s “The Last Word”. Joe Cuello began his career in music for TV and Film out of a desire to combine several of his interests which include the arts, music, design and production. Earlier in his career, Cuello was Creative Director at Initium Eyewear, Art Director for Lemonade magazine and Art Specialist at Creative Space. Joe Cuello has a B.A. in the Fine Arts from the University of North Texas and a Masters in Education from Azusa Pacific University.