WMC 2011 Schedule Panelist

Panelist Schedule:

Executive Vice President, Marketing National Hockey League, L.P. As Executive Vice President of Marketing, Brian is responsible for the League’s marketing, retail and licensing operations throughout North America. Jennings leads the Integrated Marketing team that is responsible for ensuring the consistent and strategic delivery of marketing messages and further extending the reach and promotion of the NHL brand across all departments, channels and business partners. Brian’s strong leadership of the NHL brand and solid League-wide relationships provide deeper integration of the brand and product lines among all of the NHL’s business partners including TV rightsholders, licensees and sponsors, as well as the Clubs. In addition, Brian oversees the day-to-day efforts of Partnership Marketing and Club Marketing/Services, traditional Marketing Services, Cause and Grassroots Marketing, Entertainment Marketing and continues to lead the operational aspects of our digital NHL Shop and NHL Store retail outlets. He is committed to giving fans a voice and getting to know the fans better than ever through the various platforms and relationships that his team manages. Under Brian’s leadership, the consumer products business unit has consistently generated more than one billion dollars annually for the past three years. Most recently, Brian has been leading the project team that designed and ultimately operate the NHL Powered by Rbk flagship 6,700-square-foot retail store in New York City, which opened in October 2007. The Reebok collaboration continued while Jennings spearheaded a one-of-a-kind uniform innovation that features materials and fabrics that are more breathable, more resistant to water absorption and offer greater range of movement. NHL and Reebok partnered to create this technologically-advanced uniform system to meet the demands of today’s NHL players, called the Rbk EDGE Uniform System™. Brian’s results-driven management style is demonstrated by his ability to successfully balance operations management with innovative marketing functions. While managing relationships and high-dollar negotiations with strategic partners, Brian produced some of the most recognized and celebrated marketing initiatives in the industry. His leadership achievements have been acknowledged throughout the industry, by Street & Smith’s, by The Sporting Goods Business, who named him one of the “Top 40 Sports Executives under the Age of 40,” as well as the 2009 Sports Emmy Awards, which recognized the 2009 Winter Classic Announcement for Outstanding Sports Promotional Announcement – Episodic. Since joining the NHL in 1990, Brian has been an active volunteer for the Special Olympics and Ice Hockey in Harlem. He has also been a member of the Executive-in-Residence Program of the University of New Haven since 1998, and was honored with the University’s Outstanding Community Service Award in 2001. Brian Jennings is a dynamic and creative professional with the ability to leverage both strategic and operational resources to market products, initiate relationships, enhance business practices, and fuel revenues. He was educated at Siena College, and attended Executive training programs at New York University and Columbia University. He currently resides in Old Greenwich, Conn. with his wife and two children.