WMC 2011 Schedule Panelist
Sito Rocks - Smash 11
A specimen of a thrift shop wearing, crazy get down beat junkie, whose outburst for music began in his hometown Miami, Florida. His infatuation for music began at a young age which was inspired by his father, who was a lead percussionist in a salsa band in the late 70’s early 80’s. Sito’s passion for music grows stronger with every beat of his heart. With exposure in National television commercials, major Hispanic television programs, rolls in short films, cameos in music videos, and the sound of his urban voice on radio spots, he's been leaving his mark captivating the attention of many people with his talents. Known on his driver's license as Benhur Barrero II, this bilingual recording artist, songwriter, actor, received a BFA in Photography & Graphic Design. While developing a music career he was still photographing giants of the industry, creating bold, energetic graphic images of musicians, athletes, and models for magazines, CD covers, corporations, and advertising. Sito Rocks is becoming the reigning monarch of eclectic bilingual sounds. His style serves up an intoxicating shot of dance up-tempo, catchy melodies, & the capability to hit different genres. In the summer of 2004 Sito Rocks was given the opportunity to create an urban “Spanglish” commercial for Toyota Scion. He co-produced the beat and co-wrote the jingle. On the strength of his delivery, the commercial spent a huge amount of time not only on English and Spanish National Television stations but on radio stations across the United States as well. Sito’s performance and catchy sound attracted the A/R’s of a Major Record Label granting him an offer. This was the official jump off of Sito’s Professional Latin recording career. April of 2005 Sito Rocks released a Latin HipHop compilation entitled “Syndiacto” with Sony/BMG. Sito Rocks was one of the seven artists on the collective compilation. The featured songs were very commercial and carried massive sex appeal automatically making Sito Rocks a hit with the ladies. November of 2005 Sito Rocks released an independent street album entitled “The Sito Rocks True HollyHood Story Mixtape Documentary”. An audio documentation of his strives, grind and story behind it all wrapped up in 21 captivating tracks. The Project was arranged and composed in a very creative layout. The Mixtape landed a number 1 spot on Soundclick.com and charted top 20 on DirtySouthRadio.com. This mixtape instantly became a must have in the streets of Florida, California, Texas, New Jersey, & New York. Receiving over 40 spins a day on multiple internet radio stations all across the United States. The Sito Rocks looks and swag grabbed the attention of Univision Television Network’s most watched and successful television show Sabado Gigante. The show granted Sito an offer to become the first host and DJ for the Latin HipHop and Reggaeton segments on the internationally watched show which aired every Saturday for an entire season. This popping urban image of the spectacular television show granted him the opportunity to Co-host a Super New Years Eve Special on Telefutura for the popular mid day live show “Escandalo TV”. Sito Rocks & his friend Mario “Genio” Coto founded their own music production & song writing company, Smash 11 Productions, in 2007. A few months later Sito had the opportunity to co-write 4 songs on Miami’s well know DJ Laz’s album “Category 6” released July, 2008 which charted on Billboards top 100. Sito Rocks also featured on “Dale Candela”. In September, 2008 Sito Rocks released the single “Un Beijo” (75 Brazil Street remix) which was one of the more popular remixes in the dance music scene. Crossing over from Spanish tracks into the English dance music. Sito Rocks dance single “Let Go” has been rocking on heavy rotation on Sirius Radio dance channels and Goom Radio Internet dance channels. In December of 2010 Sito Rocks & his friends Mario “Genio” Coto had the opportunity to produce and feature on a remix for Enrique Iglesias up tempo dance single “Tonight” also featuring Ludacris. a man in a class of his own that has the desire to leave a permanent impression with his mind blowing creative ideas. This will be the new beginning of endless surprises. Once you thought you've figured out Sito’s patterns and movements, he hits you with something bigger and better each time. Without a doubt, this bilingual multi-talented artist is unstoppable, incredible and on his path to be super star. Ladies and gentlemen, fros and perms, bald heads and long dreads I introduce to you… SITO ROCKS!